The challenges and opportunities of marketing academic libraries in the USA: Experiences of US academic libraries with global application

Library Management

Volumn 27, Issue 6-7, 2006, Pages 494-504

  Spalding, Helen H ^a   Wang, Jian ^a  

^a PORTLAND STATE UNIVERSITY   (United States)

Author keywords

Academic libraries; Cost accounting; Information services; Marketing strategy; Strategic planning; United States of America

Indexed keywords

EID: 33746618902     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120610702477     Document Type: Article

References (22)

1. Adeyoyin, S.O. (2005) "Strategic planning for marketing library services", Library Management, Vol. 26 Nos 8-9, pp. 494-507.
2. American Library Association (2003a) Toolkit for Academic and Research Libraries: Messages, Ideas, and Strategies for Promoting the Value of Our Libraries and Librarians in the 21st Century, American Library Association and Association of College and Research Libraries, Chicago, IL.
3. American Library Association (2003b), "The Campaign for America's Libraries your library ™Tookit for Academic and Research Libraries: Messages, ideas, and strategies for promoting the value of our libraries and librarians in the 21st century", available at: www.ala.org/ala/pio/campaign/academicresearch/toolkitfinaltext2.pdf (accessed 5 May 2006)
4. American Library Association (2006a) "About the campaign for America's libraries", available at: www.ala.org/ala/pio/campaign/aboutyourlibrary/aboutyourlibrary.htm (accessed 5 May 2006)
5. American Library Association (2006b) "Welcome to the Academic and Research Library Campaign", available at: www.ala.org/ala/pio/campaign/academicresearch/academicresearch.htm (accessed 5 May 2006)
6. American Library Association (2006c) "Getting started: Case histories", available at; www.ala.org/ala/pio/campaign/academicresearch/successfulacademic.htm (accessed 5 May 2006)
7. American Library Association (2006d) "More ideas too good not to share", available at: www.ala.org/ala/pio/campaign/academicresearch/moregoodideas.htm (accessed 5 May 2006)
8. American Library Association (2006e), "Who's on board at your library™", available at: www.ala.org/ala/pio/campaign/academicresearch/whosboardyour.htm (accessed 5 May 2006)
9. American Library Association (2006f), "2005 best practices in marketing academic and research libraries your library® award winners", available at: www.ala.org/ala/acrl/acrlissues/marketingyourlib/marketingwinners.htm (accessed 5 May 2006)
10. 3M Library Systems and Reynolds, A.B. (2003a), "your library™ Campaign for America's Library", available at: http:/solutions.3m.com/wps/portal/!ut/p/kcxml/ 04_Sj9SPykssy0xPLMnMz0vM0Q9KzYsPDdaP0I8yizeIDzAw1C_Ic_IcFQEAJF2KI0 (accessed 5 May 2006)
11. 3M Library Systems and Reynolds, A.B. (2003b) "Strategic marketing for academic and research libraries facilitation slides for the train-the-trainer workshop", available at: http://multimedia.mmm.com/mws/mediawebserver. dyn?ZZZZZZHFRjmZsB&ZlB&ZZZscfJUFKBSe-(accessed 5 May 2006)
12. De Saez, E.E. (2002) Marketing Concepts for Libraries and Information Services, 2nd ed., Facet Pub., London.
13. Hoekstra, J.C., Leeflang, P.S.H. and Wittink, D.R. (1999) "The customer concept: The basis for a new marketing paradigm", Journal of Market-focused Management, Vol. 4 No. 1, pp. 43-76.
14. Kassel, A. (1999) "How to write a marketing plan", Marketing Library Services, Vol. 13 No. 5, pp. 4-6.
15. Kassel, A. (2002) "Practical tips to help you prove your value", Marketing Library Services, Vol. 16 No. 4, pp. 1-4.
16. Kavulya, J.M. (2004) "Marketing of library services: A case study of selected university libraries in Kenya", Library Management, Vol. 25 No. 3, pp. 118-26.
17. Lewis, A. (2000) "Writing a successful long-range plan for a PL", Marketing Library Services, Vol. 14 No. 5, pp. 1-3.
18. Reed, S.G. (2001) Making the Case for Your Library: A How-to-Do-It Manual, Neal Schuman Publishers, New York, NY.
19. Riverside Data (1987) Marketing Library Services, Riverside Data, Harrod's Creek, KY.
20. Roberts, J.M. (1995) "Faculty knowledge about library services at the University of the West Indies", New Library World, Vol. 96 No. 2, pp. 14-22.
21. Schewe, C.D. and Hiam, A. (1998) The Portable MBA in Marketing, 2nd ed., Wiley, New York, NY.
22. University of Missouri-Kansas City Libraries (2006) available at: www.umkc.edu/lib/ (accessed 5 May 2006)