Marketing of library and information services and products in university libraries: A case study of Goa University Library

Library Philosophy and Practice

Volumn 2008, Issue MAR., 2008, Pages

  Madhusudhan, M ^a  

^a UNIVERSITY OF DELHI   (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45849122032     PISSN: None     EISSN: 15220222     Source Type: Journal    
DOI: None     Document Type: Article

References (13)

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2. De Aze, E. E. (2002). Marketing concepts for libraries and information services. London: Library Association. 〈http://www.envisionit.com.au/Docs/ gandhi.htm〉, Accessed on: 4-12-2006.
3. Kotler, P. (1983). Marketing for non-profit organizations. 2nd ed, New Delhi: Prentice - Hall of India.
4. Kotler, P. (1999). Marketing management: Analysis, planning, implementation, and control. 8th ed., London: Prentice Hall.
5. Kemp. D.A. (1976). The nature of knowledge: An introduction for librarians. London: Clive Bingley.
6. Luck, D.J., et al. (1981). Marketing research. Prentice Hall of India, New Delhi.
7. Lemkan, H. L., Burrows, S., & LaAugust, R. (1985). Marketing information services outside the medical center, In: M. Sandra Wood, ed. Cost analysis cost recovery marketing and fee-based services. New York Haworth: 143-157.
8. Narayan, G.J. (1991). Library and information management. New Delhi: Prentice Hall.
9. Raina, R. (1998). Information marketing. DESIDOC Bulletin of Information Technology 18:3 pp. 3-5.
10. Rowley, J. (2001). Information marketing. Aldershot: Ashgate.
11. Seetharama, S. (1998). Libraries and information centers as profit making institutions. New Delhi: Ess Ess Publishers.
12. Vishwa Mohan, V., Shrinivas, V., & Shashikala, E. (1996). Information marketing. In: H.S. Chopra, ed. Information marketing. Jaipur: Rawat: 15-24.
13. Weingand, D. (1995). Preparing for the new millennium: The case for using marketing strategies. Library Trends 48 3: pp. 295 -316.