The electronic welcome mat: The academic library web site as a marketing and public relations tool

Journal of Academic Librarianship

Volumn 31, Issue 3, 2005, Pages 225-228

  Welch, Jeanie M ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 19044384972     PISSN: 00991333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.acalib.2004.01.014     Document Type: Article

References (18)

1. Marketing and Public Relations Activities in ARL Libraries, (Washington, DC: Association of Research Libraries, Office of Leadership and Management, 1999), p. 3.
2. Ibid., p. 5.
3. Ibid., p. 11.
4. Darlene E. Weingand Marketing/Planning Library and Information Services 2nd ed. 1999 Libraries Unlimited Englewood, CO 139
5. Ronelle K. H. Thompson and Ann M. Smith, comps., Friends of College Libraries. 2nd ed. (Chicago: American Library Association, 1999), p. 9.
6. Toolkit for Academic and Research Libraries: Messages, Ideas, and Strategies for Promoting the Value of Our Libraries and Librarians in the 21st Century 2003 Association for College and Research Libraries Chicago 3
7. Ibid., p. 15.
8. OhioLINK Marketing Task Force, Communication Plan Workbook: A Customizable Plan for OhioLINK Libraries (n.d.: OhioLink, 2003), p. 2. Also online, available: http://www.ohiolink.edu/ostaff/marketing/ workbook.pdf (December 28, 2003).
9. Ibid., p. 18.
10. James Swan Fundraising for Libraries: 25 Proven Ways to Get More Money for Your Library 2002 Neal-Schuman New York 291-292
11. Adam Corson-Finnerty Laura Blanchard Fundraising and Friend-Raising on the Web 1998 American Library Association Chicago 5
12. Joel Sklar Principles of Web Design 2nd ed. 2003 Course Technology Cambridge, MA 44
13. Catherine A. Wells "Location, Location, Location: The Importance of Placement of the Chat Request Button" Reference and User Services Quarterly 43 Winter 2003 136
14. Jamie Murphy "Surfers and Searchers: An Examination of Web-Site Visitors' Clicking Behavior" Cornell Hotel and Restaurant Administration Quarterly 40 April 1999 94
15. New York Public Library. (2003). Online. Available: http://www.nypl.org/ (December 19, 2003).
16. Carnegie Foundation for the Advancement of Teaching, List of Institutions by Classification, Control and State. Online. (2000). Available: http://www. carnegiefoundation.org/Classification/CIHE2000/ PartIfiles/partI.htm (December 17, 2003).
17. Roberta Astroff "Searching for the Library: University Home Page Design and Links" Information Technology and Libraries 20 June 2001 98
18. New York Public Library, General Fact Sheet 2003. Online. (2003). Available: http://www.nypl.org/admin.pro/2003nyplfacts.pdf (December 19, 2003).