Marketing library services to the Net Generation

Library Management

Volumn 27, Issue 6-7, 2006, Pages 411-422

  Mi, Jia ^a   Nesta, Frederick ^b  

^a The College of New Jersey   (United States)

^b LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

Information services; Libraries; Marketing strategy; Students; Universities

Indexed keywords

EID: 33746659527     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120610702404     Document Type: Review

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