Canadian and French men's consumption of cosmetics: A comparison of their attitudes and motivations

Journal of Consumer Marketing

Volumn 26, Issue 2, 2009, Pages 97-109

  Souiden, Nizar ^a   Diagne, Mariam ^a  

^a UNIVERSITÉ LAVAL   (Canada)

Author keywords

Advertising; Consumer behaviour; Cosmetics; Cross cultural studies; Lifestyles; Motivation (psychology)

Indexed keywords

EID: 70349631367     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910940465     Document Type: Article

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