Differences in purchase behavior between France and the USA: The cosmetic industry

Journal of Fashion Marketing and Management

Volumn 6, Issue 4, 2002, Pages 396-407

  Weber, J Michael ^a   Capitant de Villebonne, Julie ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b L'Oreal Cosmetics   (United States)

Author keywords

Consumer behaviour; Cosmetics industry; France; USA

Indexed keywords

BEAUTY PRODUCT; CONSUMER RESEARCH; MARKET;

EID: 3342947662     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020210448673     Document Type: Article

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