Making himself attractive: The growing consumption of grooming products

Marketing Intelligence & Planning

Volumn 16, Issue 5, 1998, Pages 337-343

  Sturrock, Fiona ^a   Pioch, Elke ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Image; Market segmentation; Men; Postmodernism; Toiletries

Indexed keywords

EID: 84986146446     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810229955     Document Type: Article

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