Human values and product symbolism: Do consumers form product preference by comparing the human values symbolized by a product to the human values that they endorse?

Journal of Applied Social Psychology

Volumn 32, Issue 12, 2002, Pages 2475-2501

  Allen, Michael W ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036919026     PISSN: 00219029     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1559-1816.2002.tb02752.x     Document Type: Article

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