Digital versus traditional newspapers influences on perceived substitutability

International Journal of Market Research

Volumn 51, Issue 5, 2009, Pages 635-657

  Flavián, Carlos ^a   Gurrea, Raquel ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349436839     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/S1470785309200864     Document Type: Article

References (80)

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