Exploring the role of media uses and gratifications in multimedia cable adoption

Telematics and Informatics

Volumn 16, Issue 1, 1999, Pages 59-74

  Kang, Mee Eun ^b   Atkin, David J ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

CABLE TELEVISION SYSTEMS; TELECOMMUNICATION SERVICES;

GRATIFICATIONS THEORY; MEDIA USES THEORY; MULTIMEDIA CABLE MODALITY;

MULTIMEDIA SYSTEMS;

EID: 0033308672     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0736-5853(99)00019-2     Document Type: Article

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