Societal regulation of the marketing function: Does the patchwork create a quilt?

Journal of Public Policy and Marketing

Volumn 24, Issue 1, 2005, Pages 63-74

  Petty, Ross D ^a  

^a BABSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20444434380     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.24.1.63.63884     Document Type: Review

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