Beyond trial: Consumer assimilation of electronic channels

Journal of Interactive Marketing

Volumn 22, Issue 2, 2008, Pages 28-44

  Johnson, Devon S ^a  

^a NORTHEASTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51349084552     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20112     Document Type: Article

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