Consumer perceptions of mobile phone marketing: A direct marketing innovation

Direct Marketing

Volumn 3, Issue 2, 2009, Pages 124-138

  Roach, Gemma ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

Australia; Consumer behaviour; Marketing; Mobile communications; Product innovation

Indexed keywords

EID: 70149114772     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930910964786     Document Type: Article

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