Marketing medium impact: Differences between baby boomers and generation Xers in their information search in a variety of purchase decision situations

Journal of Marketing Communications

Volumn 5, Issue 1, 1999, Pages 29-38

  Harmon, Harry H ^a   Webster, Robert L ^b   Weyenberg, Stephanie ^b  

^a UNIVERSITY OF CENTRAL MISSOURI   (United States)

^b OUACHITA BAPTIST UNIVERSITY   (United States)

Author keywords

Baby Boomers; Generation Xers; Marketing Medium

Indexed keywords

EID: 0345980277     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272699345725     Document Type: Article

References (50)

1. Advertising Age (1996) Forever young. Advertising Age 67(15).
2. Alwitt, L.F. and Prabhaker, P.R. (1994) Identifying who dislikes television advertising:no by demographics alone. Journal of Advertising Research 34(6), 17-29.
3. Armstrong, L (1995) Janis Joplin, material girl. Business Week 3416, 40.
4. Benezra, K. (1996) Where grownups dare. Brandweek 37(2).
5. Brandstrader, J.R. (1996) Paging Mr Whipple. Barrons 76(28).
6. Braus, P. (1995) The baby boom at mid-decade. American Demographics April, 17, 40-5.
7. Carrig, E. (1994) Where to reach today's young-adult generation. Advertising Age 19, (September), 23.
8. Coffey S. and Stipp, H. (1997) The interactions between computer and television usage. Journal of Advertising Research 37(2), 61-7.
9. Crispell, D. (1994) Three views of tomorrow's consumer-view 3. Journal of Advertising Research 34(6).
10. Dolliver, M. (1996) No, its not all beer and skittles for the baby boomers. Adweek 37(42).
11. Dubow, J.S. (1995) Advertising recognition and recall be age-including teens. Journal of Advertising Research 35(5).
12. Fay, W.B. (1993) Understanding 'generation X'. Marketing Research Spring, 5, 54-5.
13. Fisher, C. (1994a) Late rush to fuel double-digit catalog jump. Advertising Age 65(43).
14. Fisher, C. (1994b) Kidding around making sense. Advertising Age 65(27).
15. Flynn, G. (1996) Xers vs. boomers:teamwork or trouble. Personal Journal 75(11).
16. Freeman, L (1995) No tricking the media savvy. Advertising Age 6(30).
17. Freeman, L (1996) Trendy sport-utility fords across generation gap. Advertising Age 67(14).
18. Goodman, P. (1995) Call-to-action ads work best in the '90s. Hotel and Motel Management 210(7).
19. Hodges, J. and Decoursey, J. (1996) Aging boomers like 'info' ads. Advertising Age 67(14).
20. Hollreiser, E. (1994) Lincoln continental campaign joins luxury battle for boomers. Bandweek 35(46).
21. Jensen, T. (1996) Riney guides John Deere Foray into mass merchandiser channel. Adweek 37(15).
22. Kahle, LR. (1995) Role-relaxed consumers:a trend of the nineties. Journal of Advertising Research 35(2).
23. Kass, G. (1996) Call me mature. American Demographics 18(11).
24. Keillor, BD., Parker, S.R. and Schaefer, A. (1996) Influences of adolescent brand preferences in the United States and Mexico. Journal of Advertising Research 36(3).
25. Keller, E.B. (1994) Three views of tomorrow's consumer-view 2. Journal of Advertising Research 34(6).
26. King, C. (1996) Are life's ads eliciting the right emotions. National Underwriter 100(8).
27. Langer, J. (1994) Three views of tomorrow's consumer-view 1. Journal of Advertising Reserach 34(6).
28. Lesser, J.A. and Hughes, M.A. (1986) The generalizability of psychographic market segments across geographic locations. Journal of Marketing 50, 18-27.
29. Levine, J. (1994) Generation X. Forbes 18, (July), 293-4.
30. Marketing News (1995) Chrysler, Johnson & Johnson are new product marketers of the year. Marketing News 29(10).
31. Mazzella, G.F. (1995) Show-and-tell focus groups revel core boomer values. Marketing News 29(9), 23.
32. Mehegan, S. (1996) Whiter Skincare. Bandweek 37(24).
33. Miller, C. (1996) Boomers come of old age. Marketing News 30(2).
34. Mitchell, R. (1994) The Schwab revolution. Business Week 3404 88-98.
35. Mitchell, S. (1996) Are boomers their parents. American Demographics 18(8).
36. Morrison, DA. (1994) More than a new label, generation X needs research. Advertising Age 24, (October), 27.
37. Pruzan, T. (1995) Stogies for fogies. Advertising Age 66(33).
38. Ritchie, K. (1995) Marketing to generation X. American Demographics April, 17, 34-9.
39. Rock, A. (1995) Ad generation still spending. Advertising Age 66(30).
40. Rosch, L. (1996) Gray matters). Folio:The Magazine for Magazine Management 25(9).
41. Russell, C. (1991) On the baby boom bandwagon. American Demographics 13, (May), 24-31.
42. Russell, D. (1995) Rockport returns to classic roots. Sporting Goods Business 28(3).
43. Schwartz, J. (1996) Super brands '97-boomer boom. Adweek 37, (October), 42-6.
44. Serafin, R. (1996) The auto 'boom'. Advertising Age 67(14).
45. Sporting Goods Business (1996) New sportmart ad campaign aims to connect with generation X-ers. Sporting Goods Business 29(2).
46. Stephenson, S. (1996) Generation X. Restaurants & Institutions 106(11), 4.
47. Wacker, W. (1996) Changing demands. Journal of Advertising Research 36(1).
48. Wernie, B. (1996) Boomers firm:make buying cars fun again. Advertising Age 67(14).
49. Wind, Y. (1978) Issues and advances in segmentation research. Journal of Marketing Research 15, (August), 317-37.
50. ZiIl, N. and Robinson, J. (1995) The generation X difference. American Demographics 17, (April), 24-33.