Agency practitioner theories of how advertising works

Journal of Advertising

Volumn 38, Issue 3, 2009, Pages 81-96

  Nyilasy, Gergely ^a   Reid, Leonard N ^b  

^a New York Office of Hall and Partners ^*

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69749096426     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380306     Document Type: Article

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