Advertiser risk-orientation & the opinions & practices of advertising managers

International Journal of Advertising

Volumn 18, Issue 1, 1999, Pages 51-71

  West, Douglas ^a   Sargeant, Adrian ^a   Miciak, Alan ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040373748     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104744     Document Type: Article

References (12)

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