Internal marketing impact on business performance in a retail context

International Journal of Retail and Distribution Management

Volumn 37, Issue 7, 2009, Pages 600-628

  Panigyrakis, George G ^a   Theodoridis, Prokopis K ^b  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b UNIVERSITY OF IOANNINA   (Greece)

Author keywords

Business performance; Greece; Internal marketing; Retailing; Supermarkets

Indexed keywords

EID: 69649094244     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910964620     Document Type: Article

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