Effectiveness of trade promotions: Analyzing the determinants of retail through

Marketing Science

Volumn 20, Issue 4, 2001, Pages 382-404

  Kumar, Nanda ^a   Rajiv, Surendra ^a   Jeuland, Abel ^a  

^a NONE

Author keywords

Channel coordination; Customer search; Price uncertainty; Retail pass through; Semiseparating sequential equilibrium; Trade promotion

Indexed keywords

EID: 0035437933     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.20.4.382.9757     Document Type: Article

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