Introduction: New media: Mobile advertising and marketing

Psychology and Marketing

Volumn 25, Issue 8, 2008, Pages 711-713

  Taylor, Charles R ^a,c   Lee, Doo Hee ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b Korea University   (South Korea)

^c Villanova School of Business   (United States)

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EID: 49749106611     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20234     Document Type: Editorial

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