Dimensions of business and nonprofit collaborative relationships

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and other Corporate-Nonprofit Dealings

Volumn , Issue , 2013, Pages 3-22

  Wymer, Walter W ^a   Samu, Sridhar ^b  

^a CHRISTOPHER NEWPORT UNIVERSITY   (United States)

^b UNIVERSITY OF MANITOBA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84917280621     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203049587     Document Type: Chapter

References (54)

1. Abratt, Russell, Brian C. Clayton, and Oeyland F. Pitt (1987), “Corporate Objectives in Sports Sponsorship,” International Journal of Advertising, 6 (4), 299-311.
2. Andreasen, Alan (1996), “Profits for Nonprofits-Find a Corporate Partner,” Harvard Business Review, Nov-Dec, 47-59.
3. Andreasen, Alan (1995), Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco: Jossey-Bass.
4. Andreasen, Alan R. (1996), “Profits for Nonprofits: Find a Corporate Partner,” Harvard Business Review 74 (6), 47-59.
5. Anheier, Helmut and Wolfgang Seibel, eds. (1990), The Third Sector: Comparative Studies of Nonprofit Organizations. New York: Walter de Gruyter.
6. Aschermann, Kurt (1998), “Ten Commandments of Cause-Related Marketing,” Causes & Effects, June, p. 1.
7. Austin, James E. (1999), “Strategic Collaboration between Nonprofits and Businesses,” Nonprofit & Voluntary Sector Quarterly 29 (supplemental).
8. Austin, James E. (2000). The Collaborative Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances, San Francisco: Jossey-Bass.
9. Becker-Olsen, Karen L. (1998), “Corporate Sponsorship: A Look at the Moderating Effects of Fit and Reach on Image and Purchase Intentions.” Dissertation, Lehigh University.
10. Bendell, Jem and David Murphy (1997), “Strange Bedfellows: Business and Environmental Groups,” Business and Society Review, issue 98, 40-44.
11. Berger, Ida E., Peggy H. Cunningham, & Minette E. Drumwright (1999), “Social Alliances: Company/Nonprofit Collaboration,” Social Marketing Quarterly 5 (3), 49-53.
12. Berlinger, Lisa R. (1997), “Assessing the Effectiveness of Cross-Sector Programs in an Age of Devolution: A Call for Cross-Discipline Research and Action,” Proceedings of 1997 Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action.
13. Bucklin, Louis P. and Sanjit Sengupta (1993), “Organizing Successful Co-Marketing Alliances,” Journal of Marketing, 57 (April), 32-46.
14. Burlingame, Dwight F. and Dennis R. Young, eds. (1996), Corporate Philanthropy at the Crossroads. Bloomington, Indiana: Indiana University Press. (1998a), August.
15. Burlingame, Dwight F. and Dennis R. Young, eds. (1998b), “Charity Sponsorship: Who’s Doing What,” June, p. 7.
16. Cause-Related Marketing (1998). Available online at http://www.crm.org.uk/step1/ index.html
17. Cornwell, T. Bettina and Isabelle Maignan (1998), “An International Review of Sponsorship Research,” Journal of Advertising, 27 (1), 1-22.
18. Cunningham, Margaret H. and P. Rajan Varadarajan (1995), “Strategic Alliances: A Synthesis of Conceptual Foundations,” Journal of the Academy of Marketing Science 23 (4), 282-296.
19. Das, T.K. and Bing-Sheng Teng (1999), “Managing Risks in Strategic Alliances,” Academy of Management Executive, 13(4), 50-62.
20. Drumwright, Minette E. (1996), “Company Advertising With a Social Dimension: The Role of Noneconomic Criteria,” Journal of Marketing, 60 (Oct), 71-87.
21. Drumwright, Minette E., Peggy H. Cunningham, and Ida E. Berger (2000), “Social Alliances: Company/Nonprofit Collaboration,” Marketing Science Institute Working Paper Series, Report Summary #00-101.
22. Dwyer, F. Robert, Paul Schurr, and Sejo Oh (1987), “Developing Suyer-Seller Relationships,” Journal of Marketing, 51 (April), 11-27.
23. Gidron, Benjamin, Ralph Kramer, and Lester Salamon, eds. (1992), Government and the Third Sector: Emerging Relationships in Welfare States. San Fransico: Jossey-Bass Publishers.
24. Greco, Susan (1994), “Cause-Related Marketing: What Works,” Inc., August, p. 102.
25. File, Karen Maru and Russ Alan Prince (1998), “Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise,” Journal of Business Ethics, 17(4), 1529+.
26. Harbison, John R. and Peter Pekar, Jr. (1998). Smart Alliances: A Practical Guide to Repeatable Success. San Francisco: Jossey-Bass.
27. Harbison, John R. and Peter Pekar, Jr. (1993), A Practical Guide to Alliances: Leapfrogging the Learning Curve. Los Angeles: Booz-Allen and Hamilton.
28. Hartman, Cathy L. and Edwin R. Stafford (1997), “Green Alliances: Building New Business with Environmental Groups,” Long Range Planning, 30 (2), 184-196.
29. Herman, Valli (1998), “A Market for Charity: Companies Trumpet Virtues of Causes in Selling Products,” The Dallas Morning News, Feb 15, 1J.
30. Himmelstein, Jerome L. (1997), Looking Good and Doing Good: Corporate Philanthropy and Corporate Power, Indianapolis, IN: Indiana University Press.
31. Marks, Mitchell Lee and Philip H. Mirvis (1997), Making One Plus One Equal Three in Mergers, Alliances and Acquisitions, Macmillan Library Reference.
32. Marx, Wesley (1998), “Who’s Watching Over the Global Fish Market,” California Coast & Ocean, winter, available online at http://www.coastalconservancy.ca.gov/ win98/A02.htm
33. Mescon, Timothy S. and Donn J. Tilson (1987), “Corporate Philanthropy: A Strategic Approach to the Bottom-Line,” California Management Review, 29 (2), 49-61.
34. Milne, George R., Easwar S. Iyer, and Sara Gooding-Williams (1996), “Environmental Organization Alliance Relationships Within and Across Nonprofit, Business, and Government Sectors,” Journal of Public Policy & Marketing, 15 (2), 203-215.
35. Morgan, Robert and Shelby Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58 9 July, 20-38.
36. Nowak, Linda I. and Judith H. Washburn (2000), “Marketing Alliances Between Non-Profits and Businesses: Changing the Public’s Attitudes and Intentions Towards the Cause,” Journal of Nonprofit & Public Sector Marketing, 7 (4).
37. Pekar, Peter, Jr. and Robert Allio (1994), “Making Alliances Work-Guidelines for Success,” Long Range Planning, 27(4), 54-65.
38. Sagawa, Shirley & Eli Segal (2000). Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships.Boston: Harvard Business School Press.
39. Salamon, Lester (1990), “The Nonprofit Sector and Government: The American Experience in Theory and Practice,” in The Third Sector: Comparative Studies of Nonprofit Organizations, Helmut Anheier and Wolfgang Seibel, eds. New York: Walter de Gruyter, 219-240.
40. Saxton, M. Kim (1998), “Where do Reputations Come From?” Corporate Reputation Review, 1 (4), 393-399.
41. Segal, Larraine (1996), Intelligent Business Alliances: How to Profit Using Today’s Most Important Strategic Tool. New York: Times Books.
42. Sagawa, Shirley and Eli Segal (2000). Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships. Boston: Harvard Business School Press.
43. Sexton, Ruth (1998), “Q & A on Corporate Philanthropy and CRM Today,” Causes & Effects, December, p. 4.
44. Smith, Craig (1994), “The New Corporate Philanthropy,” Harvard Business Review, 72 (May-June), 105-116.
45. Spethmann, Betsy (2000), “Charity Begins at the Home Page,” Promo Magazine, available online 7 Feb2000 at http://promomagazine.com/Content/Features,2000/2000020101.htm.
46. Stafford, Edwin R. (1994), “Using Co-operative Strategies to Make Alliances Work,” Long Range Planning, 27(3), 64-74.
47. Stafford, Edwin R. & Cathy L. Hartman (2000), “Environmentalist-Business Collaborations: Social Responsibility, Green Alliances, and Beyond,” in Advertising Research: The Internet, Consumer Behavior and Strategy, George Zinkhan (ed.). Chicago: American Marketing Association.
48. Stafford, Edwin R., Michael Jay Polonsky, & Cathy L. Hartman (2000), “Environmental NGO-Business Collaboration and Strategic Bridging: A Case Analysis of the Greenpeace-Foron Alliance, Business Strategy and the Environment, 9, 122-135.
49. Smith, Geoffrey & Ron Stodghill II (1994), “Are Good Causes Good Marketing?” Business Week (March 21), 64-65.
50. The Alliance Analyst (1996), “Peter Drucker: Nonprofit Prophet,” Nov 11, available online at http://www.allianceanalyst.com/Drucker.html
51. Varadarajan, P. Rajan and Anil Menon (1988), “Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy,” Journal of Marketing, 52 (July), 58-74.
52. Webster, Frederick W., Jr. (1992), “The Changing Role of Marketing in the Corporation,” Journal of Marketing, 56 (Oct), 1-17.
53. Weeden, Curt (1998), Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate Contributions, San Francisco: Berrett-Koehler Publishers.
54. Yoshino, Michael Y. & U. Srinivasa Rangan (1995), Strategic Alliances: An Entrepreneurial Approach to Globalization. Boston: Harvard Business School Press.