Internships in marketing: Goals, structures and assessment - Student, company and academic perspectives

Australasian Marketing Journal

Volumn 17, Issue 1, 2009, Pages 36-45

  Alpert, Frank ^a   Heaney, Joo Gim ^b   Kuhn, Kerri Ann L ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF NOTRE DAME   (United States)

^c QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Internships; Marketing education; Survey research

Indexed keywords

EID: 68049097292     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.01.003     Document Type: Article

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