Marketing higher education: Models of marketing internship programs as tools for the recruitment and retention of undergraduate marketing majors

Journal of Marketing for Higher Education

Volumn 7, Issue 1, 1996, Pages 71-84

  Lorenzo Aiss, Janet Di ^a   Mathisen, Richard E ^b  

^a FORDHAM UNIVERSITY   (United States)

^b KENNESAW STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68049114395     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v07n01_06     Document Type: Article

References (8)

1. 1991. Statistical Abstract of the United States, 111th Edition, U.S. Department of Commerce.
2. Brightman, D.E., 1989. “How to Build an Internship Program”. In Public Relations Journal Vol. 45, 29–30. 1
3. Di Lorenzo-Aiss, J., Holden, A.C., and Glisson, L.M., 1992. A Marketing Internship Enhance Student Employment Opportunities:Results form An Empirical Study," Association of Marketing Theory and Practice 1992:Annual Meeting Proceedings, Hilton Head, South Carolina, March 11-13, p. 124-131.
4. Hite, R.E., 1986. “How to Hire Using College Internship Programs”. In Personnel Journal Vol. 65, 110–112. 2
5. Hite, R.E., and Bellizzi, J.A., 1986. Student Expectations Regarding Collegiate Internship Programs in Marketing. Journal of Marketing Education,:41–49.
6. Randall, E.J., and Good, D.J., 1991. An Analysis of Marketing Internship Programs. Journal of Education for Business,:228–231.
7. Schmutte, J., Student Internships:A Valuable Recruiting Tool. CPA Journal, 83–86.
8. Symons, P., 1991. Interns:Alternatives to High-Priced Help. Credit Union Management, 14(2):30–31.