Why attitudes toward advertising are not universal: Cultural explanations

Journal of Euromarketing

Volumn 17, Issue 3-4, 2008, Pages 159-181

  Martín Santana, Josefa ^a   Beerli Palacio, Asuncion ^a  

^a UNIVERSITY OF LAS PALMAS DE GRAN CANARIA   (Spain)

Author keywords

Advertising; Attitude toward advertising; Beliefs in advertising; Cultural values

Indexed keywords

ADVERTISING; CULTURAL TRADITION; EMPIRICAL ANALYSIS; HYPOTHESIS TESTING; PUBLIC ATTITUDE;

EURASIA; EUROPE;

EID: 67849124733     PISSN: 10496483     EISSN: 15286967     Source Type: Journal    
DOI: 10.1080/10496480802511299     Document Type: Article

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