A method of abbreviating a laddering survey

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 17, Issue 2, 2009, Pages 105-113

  Kaciak, Eugene ^a   Cullen, Carman W ^a  

^a BROCK UNIVERSITY   (Canada)

Author keywords

Abbreviating a laddering survey; Hard and soft laddering; Means end chain theory

Indexed keywords

EID: 67749120747     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2009.4     Document Type: Article

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