The benefits of sales force automation: A customer's perspective

Journal of Personal Selling and Sales Management

Volumn 29, Issue 2, 2009, Pages 137-150

  Boujena, Othman ^a   Johnston, Wesley J ^b   Merunka, Dwight R ^c  

^a NEOMA BUSINESS SCHOOL   (France)

^b GEORGIA STATE UNIVERSITY   (United States)

^c AIX MARSEILLE UNIVERSITY   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67749093048     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.2753/PSS0885-3134290203     Document Type: Article

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