Ownership effects in consumers' brand extension evaluations

Journal of Brand Management

Volumn 16, Issue 4, 2009, Pages 221-233

  Fu, Guoqun ^a   Ding, Jiali ^c   Qu, Riliang ^b  

^a Peking University   (China)

^b ASTON UNIVERSITY   (United Kingdom)

^c NONE

Author keywords

Brand extension; Image consistency; Ownership effects; Variance analysis

Indexed keywords

EID: 67650236183     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/palgrave.bm.2550091     Document Type: Article

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