Toward an enhanced definition and measurement of purchasing's strategic role in buyer-supplier relationships

Journal of Business-to-Business Marketing

Volumn 15, Issue 3, 2008, Pages 323-353

  Humphreys, Michael A ^a,b   Williams, Michael R ^a,b   Goebel, Daniel J ^a,c  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Relational exchange; Relationship marketing; Supplier oriented purchasing behavior

Indexed keywords

EID: 67650092006     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/15470620802059307     Document Type: Article

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