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Volumn 39, Issue 1, 1997, Pages 1-4

Partnering and traditional relationships in business marketing: An introduction to the special issue

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Indexed keywords


EID: 0031138973     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00155-5     Document Type: Article
Times cited : (25)

References (18)
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    • Developing buyer-seller relationships
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    • (1989) Academy of Management Review , vol.14 , Issue.4 , pp. 532-550
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  • 7
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    • Suppliers struggle to improve quality as big firms slash their vendor rolls
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    • Emshwiller, John R.: Suppliers Struggle to Improve Quality as Big Firms Slash Their Vendor Rolls. Wall Street Journal (August 16 1991): B1-B2.
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    • Mohr, J.1    Spekman, R.2
  • 11
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    • The commitment - Trust theory of relationship marketing
    • July
    • Morgan, Robert M., and Hunt, Shelby D.: The Commitment - Trust Theory of Relationship Marketing. Journal of Marketing 58 (July 1994): 20-38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 12
    • 38249034142 scopus 로고
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    • Narus, J.A.1    Anderson, J.C.2
  • 14
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    • Implications of strategic alliance structure: A cooperative strategy/relational exchange framework
    • Robert Leone and V. Kumar, eds., American Marketing Association, Chicago, IL
    • Stafford, Edwin R.: Implications of Strategic Alliance Structure: A Cooperative Strategy/Relational Exchange Framework, in Enhancing Knowledge Development in Marketing, vol. 3, Robert Leone and V. Kumar, eds., American Marketing Association, Chicago, IL. 1992, pp. 101-107.
    • (1992) Enhancing Knowledge Development in Marketing , vol.3 , pp. 101-107
    • Stafford, E.R.1
  • 15
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    • Grounded theory methodology: An overview
    • Norman K. Denzin and Yvonna S. Lincoln, eds., Sage Publications, Thousand Oaks, CA
    • Strauss, Anselm, and Corbin, Juliet: Grounded Theory Methodology: An Overview, in Handbook of Qualitative Research, Norman K. Denzin and Yvonna S. Lincoln, eds., Sage Publications, Thousand Oaks, CA. 1994, pp. 273-285.
    • (1994) Handbook of Qualitative Research , pp. 273-285
    • Strauss, A.1    Corbin, J.2
  • 16
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    • Louisiana Forest Products Laboratory, Working Paper 12, Louisiana State University Agricultural Center, Baton Rouge, LA
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  • 18
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    • Partnering relationship activities: Building theory from case study research
    • May
    • Wilson, Elizabeth J., and Vlosky, Richard P.: Partnering Relationship Activities: Building Theory from Case Study Research, Journal of Business Research 39 (May 1997): 59-70.
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    • Wilson, E.J.1    Vlosky, R.P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.