A strategy-based process for effectively determining system requirements in eCRM development

Information and Software Technology

Volumn 51, Issue 9, 2009, Pages 1308-1318

  Wu, Ing Long ^a   Hung, Ching Yi ^b  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b Chung Hwa Telecommunication Inc   (Taiwan)

Author keywords

Consumer behaviors; eCRM; Relationship marketing; Requirements engineering

Indexed keywords

CONSUMER BEHAVIORS; CUSTOMER RELATIONSHIP MANAGEMENT; E-COMMERCE; ECRM; EMPIRICAL FINDINGS; KNOW-HOW; RELATIONSHIP MARKETING; REQUIREMENTS ANALYSIS; REQUIREMENTS ELICITATION; REQUIREMENTS SPECIFICATIONS; SOFTWARE DEVELOPMENT; SYSTEM REQUIREMENTS;

COMPETITION; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; PROFESSIONAL ASPECTS; PUBLIC RELATIONS; SALES; STRATEGIC PLANNING;

REQUIREMENTS ENGINEERING;

EID: 67649210814     PISSN: 09505849     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.infsof.2009.03.004     Document Type: Article

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