Business service market segmentation: The case of electrical and mechanical building maintenance services

Journal of Business and Industrial Marketing

Volumn 14, Issue 2, 1999, Pages 151-161

  Merrilees, Bill ^a   Bentley, Rohan ^a   Cameron, Ross ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Australia; Building maintenance; Business to business marketing; Marketing segmentation; Relationship marketing; Services marketing

Indexed keywords

EID: 0442297527     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910259017     Document Type: Article

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