Zooming In: Self-emergence of movements in new product growth

Marketing Science

Volumn 28, Issue 2, 2009, Pages 274-292

  Goldenberg, Jacob ^a,b   Lowengart, Oded ^c   Shapira, Daniel ^c  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Adoption; Agent base modeling; Diffusion; Forecasting; Growth process; Innovation; New product; Penetration; Sales movements; Social networks; Takeoff

Indexed keywords

EID: 67449147370     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0395     Document Type: Article

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