Attitudes toward TV advertising: A measure for children

Journal of Applied Developmental Psychology

Volumn 30, Issue 4, 2009, Pages 409-418

  D'Alessio, Maria ^a   Laghi, Fiorenzo ^a   Baiocco, Roberto ^a  

^a SAPIENZA UNIVERSITY OF ROME   (Italy)

Author keywords

Advertising effects; Attitude; Children; Consumer socialization; Peer influence; Television exposure

Indexed keywords

EID: 67349087967     PISSN: 01933973     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.appdev.2008.12.026     Document Type: Article

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