Children’s understanding of television advertising: A revisit in the chinese context

Journal of Genetic Psychology

Volumn 165, Issue 1, 2004, Pages 28-36

  Chan, Kara ^a   McNeal, James U ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b Peking University   (China)

Author keywords

Chinese children; Consumer socialization; Television advertising; Understanding

Indexed keywords

EID: 2042542036     PISSN: 00221325     EISSN: 19400896     Source Type: Journal    
DOI: 10.3200/GNTP.165.1.28-36     Document Type: Article

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