The impact of television advertising on children's Christmas wishes

Journal of Broadcasting and Electronic Media

Volumn 44, Issue 3, 2000, Pages 456-470

  Buijzen, Moniek ^a   Valkenburg, Patti M ^a,b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b LEIDEN UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007065989     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1207/s15506878jobem4403_7     Document Type: Article

References (71)

1. Acuff, D. S., & Reiher, R. H. (1997). What kids buy and why: The psychology of marketing to kids. New York: The Free Press.
2. Adler, R. P., Lesser, G. S., Meringnoff, L. K., Robertson, T. S., Rossiter, J. R., & Ward, S. (1980). The effects of television advertising on children. Lexington, MA: Lexington Books.
3. Atkin, C. (1975). Effects of television advertising on children - First year experimental evidence. Report no. 1, Michigan State University.
4. Atkin, C. K. (1978). Observation of parent-child interaction in supermarket decision-making. Journal of Marketing, 42, 41-45.
5. Barling, J., & Fullagar, C. (1983). Children's attitudes to television advertisements: A factorial perspective. Journal of Psychology, 113 (1), 25-30.
6. Barry, T. E., & Hansen, R. W. (1973). How race affects children's TV commercials. Journal of Advertising Research, 13 (5), 63-67.
7. Bever, T. G., Smith, M. L., Bengen, B., & Johnson, T. G. (1975). Young viewers' troubling responses to TV ads. Harvard Business Review, 53, 119-121.
8. Blatt, J., Spencer, L., & Ward, S. (1972). A cognitive developmental study of children's reactions to television advertising. In E. A. Rubinstein, G. A. Comstock, & J. P. Murray (Eds.), Television and social behavior (pp. 468-490). Washington, DC: US Government Printing Office.
9. Blosser, B., & Roberts, D. (1985). Age differences in children's perceptions of message intent: Responses to TV news, commercials, educational spots, and public service announcements. Communication Research, 12, 455-484.
10. Butter, E. J., Popovich, P. M., Stackhouse, R. H., & Garner, R. K. (1981). Discrimination of television programs and commercials by pre-school children. Journal of Advertising Research, 21 (2), 53-56.
11. Caron, A., & Ward, S. (1975). Gift decisions by kids and parents. Journal of Advertising Research, 75 (4), 15-20.
12. Costanzo, P. R., & Shaw, M. E. (1966). Conformity as a function of age level. Child Development, 37, 967-975.
13. Cowan, G., & Avants, S. K. (1988). Children's influence strategies: Structure, sex differences, and bilateral mother-child influence. Child Development, 59, 1303-1313.
14. Dawson, B. L., Jeffrey, D. B., & Walsh, J. A. (1988). Television food commercials' effect on children's resistance to temptation. Journal of Applied Psychology, 18, 1353-1360.
15. Derbaix, C., & Bree, J. (1997). The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand. International Journal of Research in Marketing, 14, 207-229.
16. Donohue, T. R. (1975). Effect of commercials on black children. Journal of Advertising Research, 5 (6), 41-47.
17. Donohue, T. R., Henke, L. L., & Donohue, W. A. (1980). Do kids know what TV commercials intend? Journal of Advertising Research, 20 (5), 51-57.
18. Durkin, K. (1997). Developmental social psychology: From infancy to old age. Malden, MA: Blackwell.
19. Feldman, S., & Wolf, A. (1974). What's wrong with children's commercials? Journal of Advertising Research, 74(1), 39-43.
20. Frideres, J. S. (1973). Advertising, buying patterns, and children. Journal of Advertising Research, 13, 34-36.
21. Furby, L. (1978). Possessions in humans: An exploratory study of its meaning and motivation. Social Behavior and Personality, 6, 49-65.
22. Galst, J. P. (1980). Television food commercials and pro-nutritional public service announcements as determinants of young children's snack choices. Child Development, 57, 935-938.
23. Galst, J., & White, M. (1976). The unhealthy persuader: The reinforcing value of television and children's purchase-influencing attempts at the supermarket. Child Development, 47, 1089-1096.
24. Gardner, C., & Sheppard, J. (1989). Consuming passion: The rise of retail culture. London: Unwin Hyman.
25. Goldberg, M. E. (1990). A quasi-experiment assessing the effectiveness of TV advertising directed to children. Journal of Marketing Research, 27, 445-454.
26. Goldberg, M. E., & Gorn, G. J. (1978). Some unintended consequences of TV advertising to children. Journal of Consumer Research, 5, 22-29.
27. Goldberg, M. E., Gorn, G. J., & Gibson, W. (1978). TV messages for snack and breakfast foods: Do they influence children's preferences? Journal of Consumer Research, 5, 73-81.
28. Gorn, G. J., & Florsheim, R. (1985). The effects of commercials for adult products on children. Journal of Consumer Research, 11, 962-967.
29. Gorn, G. J., & Goldberg, M. E. (1977). The impact of television advertising on children from low-income families. Journal of Consumer Research, 4, 86-88.
30. Gorn, G. J., & Goldberg, M. E. (1980). Children's responses to repetitive television commercials. Journal of Consumer Research, 6, 421-424.
31. Greenberg, B. S., Fazal, S., & Wober, M. (1986). Children's views on advertising. London: Research Department, Independent Broadcast Authority.
32. Gunter, B., & Furnham, A. (1998). Children as consumers: A psychological analysis of the young people's market. London/New York: Routledge.
33. Hite, R. E., & Eck, R. (1987). Advertising to children: Attitudes of business vs. consumers. Journal of Advertising Research, 27 (5), 41-53.
34. Isler, L., Popper, E. T., & Ward, S. (1987). Children's purchase requests and parental responses: Results from a diary study. Journal of Advertising Research, 27 (5), 29-39.
35. Kamptner, N. (1991). Personal possessions and their meaning: A life-span perspective. Journal of Social Behavior and Personality, 6, 209-228.
36. Kijk- en Luisteronderzoek (1997). Overzicht TV 1997. Hilversum: Kijk- en Luisteronderzoek.
37. Kline, S. (1993). Out of the garden. New York: Verso.
38. Maccoby, E. E. (1990). Gender and relationships. American Psychologist, 45, 513-520.
39. Malrain, E. (1985). La publicité télévisée et les enfants qui la regardent: risques réels ou faux problèmes? Etudes de Radio-Télévision, 34, 13-28.
40. Martin, M. C., & Gentry, J. W. (1997). Stuck in the model trap: The effects of beautiful models in ads on female pre-adolescent and adolescents. Journal of Advertising, 26, 19-33.
41. McCombs, M. E., & Shaw, D. L. (1972). The agenda setting function of the press. Public Opinion Quarterly, 36, 176-187.
42. McNeal, J. U. (1969). The child as consumer: A new market. Journal of Retailing, 84, 15-22.
43. Miller, J. H., & Busch, P. (1979). Host selling vs. premium TV commercials: An experimental evaluation of their influence on children. Journal of Marketing Research, 16, 323-332.
44. Mitchell, A. A. (1986). The effect of verbal and visual components of advertisements on brand attitudes and attitudes toward the advertisement. Journal of Consumer Research, 13, 12-24.
45. Peterson, L., & Lewis, K. E. (1988). Preventive intervention to improve children's discrimination of the persuasive tactics in televised advertising. Journal of Pediatric Psychology, 13, 163-170.
46. Piaget, J. (1965). The child's conception of the world. Totowa, N. J.: Littlefield, Adams, and Co.
47. Richins, M. L. (1991). Social comparison and the idealized images of advertising. Journal of Consumer Research, 18, 71-83.
48. Robertson, T. S., & Rossiter, J. R. (1974). Children and commercial persuasion: An attribution theory analysis. Journal of Consumer Research, 1, 508-512.
49. Robertson, T. S., & Rossiter, J. R. (1976). Short-run advertising effects on children: A field study. Journal of Marketing Research, 13, 68-70.
50. Robertson, T. S., & Rossiter, J. R. (1977). Children's responsiveness to commercials. Journal of Communication, 27 (1), 101-106.
51. Robertson, T. S., Ward, S., Gatignon, H., & Klees, D. M. (1989). Advertising and children: A cross-cultural study. Communication Research, 16, 459-485.
52. Ross, R. P., Campbell, T., Huston Stein, A., & Wright, J. C. (1981). Nutritional misinformation of children: A developmental and experimental analysis of the effects of televised food commercials. Journal of Applied Developmental Psychology, 1, 329-347.
53. Rossiter, J. (1979). Does TV advertising affect children? Journal of Advertising Research, 79(1), 49-53.
54. Rossiter, J. R., & Robertson, T. S. (1974). Children's TV commercials: Testing the defenses. Journal of Communication, 24 (4), 137-144.
55. Rossiter, J. R., & Robertson, T. S. (1976). Canonical analysis of developmental, social, and experiential factors in children's comprehension of television advertising. Journal of Genetic Psychology, 129, 317-327.
56. Rubin, R. S. (1974). The effects of cognitive development on children's responses to television advertising. Journal of Business Research, 2, 409-419.
57. Rust, L. (1993a). How to reach children in stores: Marketing tactics grounded in observational research. Journal of Advertising Research, 33 (6), 67-72.
58. Rust, L. (1993b). Parents and children shopping together: A new approach to the qualitative analysis of observational data. Journal of Advertising Research, 33 (4), 65-70.
59. Sheikh, A. A., & Moleski, L. M. (1977). Conflict in the family over commercials. Journal of Communication, 27 (1), 152-157.
60. Sheikh, A. A., Prasad, V. K., & Rao, T. R. (1974). Children's TV commercials: A review of research. Journal of Communication, 24 (4), 126-136.
61. Valkenburg, P. M. (1999). De ontwikkeling van kind tot consument. Tijdschrift voor Communicatiewetenschap, 27, 30-46.
62. Valkenburg, P. M., & Cantor, J. (in press). The development of a child into a consumer. Journal of Applied Developmental Psychology.
63. Vooijs, M., Voort, T. van der, & Beentjes, H. (1987). De geschiktheid van verschillende typen vragen om de kijktijd en leestijd van kinderen te meten: Een validatie-onderzoek. Massacommunicatie, 15, 65-80.
64. Wackman, D. B., Wartella, E., & Ward, S. (1977). Learning to be consumers: The role of the family. Journal of Communication, 27 (1), 138-151.
65. Ward, S. (1974). Consumer socialization. Journal of Consumer Research, 1, 1-16.
66. Ward, T. B. (1984). Opinions on television advertising to children: A content analysis of letters to the Federal Trade Commission. Merrill-Palmer Quarterly, 30, 247-259.
67. Ward, S., Reale, G., & Levinson, D. (1972). Children's perceptions, explanations, and judgements of television advertising: A further exploration. In E. A. Rubinstein, G. A. Comstock, & J. P. Murray (Eds.), Television and social behavior (pp. 468-490). Washington, DC: US Government Printing Office.
68. Ward, S., & Wackman, D. (1972), Television advertising and intra-family influence: Children's purchase influence attempts and parental yielding. Journal of Marketing Research, 9, 316-319.
69. Ward, S., Wackman, D., & Wartella, E. (1977). How children learn to buy: The development of consumer information-processing skills. Beverly Hills, CA: Sage.
70. Wartella, E., & Ettema, J. S. (1974). A cognitive developmental study of children's attention to television commercials. Communication Research, 1, 69-87.
71. Young, B. M. (1990). Television advertising and children. Oxford: Clarendon Press.