Advertising regulation

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 383-397

  Richards, Jef I ^a   Petty, Ross D ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b OHIO STATE UNIVERSITY   (United States)

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EID: 84903955503     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n24     Document Type: Chapter

References (87)

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