Observations on the Social Value of Pharmaceutical Marketing

Journal of Pharmaceutical Marketing and Management

Volumn 15, Issue 1, 2002, Pages 5-14

  Wilkie, William L ^a   Moore, Elizabeth S ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Aggregate marketing system; direct to consumer advertising; negative goods; packaging; quality of life; transvection system; wholesalers

Indexed keywords

EID: 84949800882     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v15n01_03     Document Type: Article

References (13)

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