Are young teens influenced by increased product description detail and branding during consumer testing?

Food Quality and Preference

Volumn 15, Issue 7-8 SPEC.ISS., 2004, Pages 819-829

  Allison, Ann Marie A ^a   Gualtieri, Tony ^a   Craig Petsinger, Dana ^a  

^a KELLOGG COMPANY   (United States)

Author keywords

Concept; Consumer testing; Context description; New product development; Teens

Indexed keywords

ADOLESCENT; ARTICLE; CEREAL; CHEESE; CHILD NUTRITION; COMMERCIAL PHENOMENA; CONSUMER; CONTROLLED STUDY; FLAVOR; FOOD ANALYSIS; FOOD PREFERENCE; FOOD QUALITY; HUMAN; HUMAN EXPERIMENT; NORMAL HUMAN; ORGANOLEPTIC PROPERTY; SCHOOL CHILD; SENSORY SYSTEM PARAMETERS; SWEETNESS; TASTE PREFERENCE;

EID: 6344246080     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2004.05.011     Document Type: Article

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