Pay what you want: A new participative pricing mechanism

Journal of Marketing

Volumn 73, Issue 1, 2009, Pages 44-58

  Kim, Ju Young ^a   Natter, Martin ^a   Spann, Martin ^b  

^a GOETHE UNIVERSITY   (Germany)

^b UNIVERSITY OF PASSAU   (Germany)

Author keywords

Participative pricing; Pay as you wish; Pay what you want; Service pricing; Voluntary contributions

Indexed keywords

EID: 62149137674     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.1.44     Document Type: Article

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