Applying the hierarchical cluster analysis procedure upon the process of yield management—a comparative study

Journal of Travel and Tourism Marketing

Volumn 16, Issue 4, 2004, Pages 47-58

  Upchurch, Randall S ^a   Ellis, Taylor ^b   Seo, Junwon ^c  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c Hilton Grand Vacations Company   (United States)

Author keywords

Hierarchical cluster; Mid sized lodging properties; Revenue enhancement; Revenue management; Yield management

Indexed keywords

EID: 61849175807     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v16n04_07     Document Type: Article

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