Revenue Enhancement, Part 3: Picking Low-Hanging Fruit-A Simple Approach Yield Management

Cornell Hotel and Restaurant Administration Quarterly

Volumn 40, Issue 2, 1999, Pages 76-83

  Quain, William J ^a   Sansbury, Michael ^b   Quinn, Dennis ^c  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b Loews Hotels   (United States)

^c Universal Studios Escape Resorts and co founder of Yield Management WERKS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992869865     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/001088049904000220     Document Type: Article

References (3)

1. William J. Quain, Michael Sansbury, and Stephen LeBruto, “Revenue Enhancement, Part 1: A Straightforward Approach for Making More Money,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 39, No. 5 (October 1998), pp. 44-45.
2. Robert G. Cross, “Launching the Revenue Rocket: How Revenue Management Can Work for Your Business,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 38, No. 2 (April 1997), pp. 32-43.
3. Eric B. Orkin, “Wishful Thinking and Rocket Science: The Essential Matter of Calculating Unconstrained Demand for Revenue Management,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 39, No. 4 (August 1998), pp. 15-19.