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Volumn 12, Issue 3, 2000, Pages 179-189

An analysis of daily occupancy performance: A basis for effective hotel marketing?

Author keywords

Hotels; Planning; Time series analysis

Indexed keywords


EID: 84986038258     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110010320715     Document Type: Article
Times cited : (35)

References (26)
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    • Andrew, W.P., Cranage, D.A. and Lee, C.K. (1991), “Forecasting hotel occupancy rates with time series models: an empirical analysis”, Hospitality Research Journal, pp. 173-81.
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    • Andrew, W.P.1    Cranage, D.A.2    Lee, C.K.3
  • 4
    • 84986088609 scopus 로고
    • Scientific hotel marketing through occupancy analysis
    • Butler, J. (1961), “Scientific hotel marketing through occupancy analysis”, Cornell Hotel and Restaurant Administration Quarterly, Vol. 2 No. 3, pp. 6-19.
    • (1961) Cornell Hotel and Restaurant Administration Quarterly , vol.2 , Issue.3 , pp. 6-19
    • Butler, J.1
  • 7
    • 0020217841 scopus 로고
    • Tourist and commercial demand for hotel/motel services
    • Ellerbrock, M.J. and Wells, G.J. (1982), “Tourist and commercial demand for hotel/motel services”, Review of Regional Studies, Vol. 12 No. 3, pp. 54-65.
    • (1982) Review of Regional Studies , vol.12 , Issue.3 , pp. 54-65
    • Ellerbrock, M.J.1    Wells, G.J.2
  • 8
    • 0008811750 scopus 로고
    • The coastal hotel sector: performance and perception analysis
    • Evans, M., McDonagh, P. and Moutinho, L. (1989), “The coastal hotel sector: performance and perception analysis”, Built Environment, Vol. 18 No. 1, pp. 67-78.
    • (1989) Built Environment , vol.18 , Issue.1 , pp. 67-78
    • Evans, M.1    McDonagh, P.2    Moutinho, L.3
  • 9
    • 0002149616 scopus 로고
    • Short break holidays
    • in Seaton, A.V. (Ed.), Wiley, London.
    • Faché, W. (1994), “Short break holidays”, in Seaton, A.V. (Ed.), Tourism: the State of the Art, Wiley, London.
    • (1994) Tourism: the State of the Art
    • Faché, W.1
  • 10
    • 84986121861 scopus 로고
    • Hotel and Catering Training Company, London.
    • Holland, J. (1992), Maximising Occupancy, Hotel and Catering Training Company, London.
    • (1992) Maximising Occupancy
    • Holland, J.1
  • 11
  • 13
    • 0008836604 scopus 로고
    • Spatial and temporal patterns of demand for hotel accommodation: time series analysis in Yorkshire and Humberside, UK
    • Jeffrey, D. (1985), “Spatial and temporal patterns of demand for hotel accommodation: time series analysis in Yorkshire and Humberside, UK”, Tourism Management, Vol. 5 No. 1, pp. 8-22.
    • (1985) Tourism Management , vol.5 , Issue.1 , pp. 8-22
    • Jeffrey, D.1
  • 14
    • 84986174981 scopus 로고    scopus 로고
    • Monitoring hotel performance via occupancy time series analysis: the concept of occupancy performance space
    • (forthcoming)
    • Jeffrey, D. and Barden, R.R.D. (forthcoming), “Monitoring hotel performance via occupancy time series analysis: the concept of occupancy performance space”.
    • Jeffrey, D.1    Barden, R.R.D.2
  • 15
    • 38249043661 scopus 로고
    • ‘Weekly occupancy fluctuations in Yorkshire and Humberside hotels 1982-1984: patterns and prescriptions
    • Jeffrey, D. and Hubbard, N.J. (1986), “‘Weekly occupancy fluctuations in Yorkshire and Humberside hotels 1982-1984: patterns and prescriptions”, International Journal of Hospitality Management, Vol. 5 No. 4, pp. 177-87.
    • (1986) International Journal of Hospitality Management , vol.5 , Issue.4 , pp. 177-187
    • Jeffrey, D.1    Hubbard, N.J.2
  • 16
    • 45549114932 scopus 로고
    • Temporal dimensions and regional patterns of hotel occupancy performance in England: a time series analysis of midweek and weekend occupancy rates in 266 hotels, in 1984 and 1985
    • Jeffrey, D. and Hubbard, N.J. (1988), “Temporal dimensions and regional patterns of hotel occupancy performance in England: a time series analysis of midweek and weekend occupancy rates in 266 hotels, in 1984 and 1985”, International Journal of Hospitality Management, Vol. 7 No. 1, pp. 63-80.
    • (1988) International Journal of Hospitality Management , vol.7 , Issue.1 , pp. 63-80
    • Jeffrey, D.1    Hubbard, N.J.2
  • 17
    • 84986049624 scopus 로고
    • Examining worldwide trends
    • Lomanno, M.V. (1995), “Examining worldwide trends”, Hotel & Motel Management, Vol. 210 No. 21, p. 15.
    • (1995) Hotel & Motel Management , vol.210 , Issue.21 , pp. 15
    • Lomanno, M.V.1
  • 19
    • 84960865062 scopus 로고
    • Marketing budgeting – hotels
    • in Witt, S. and Moutinho, L. (Eds), Prentice Hall, Hemel Hempstead.
    • Moutinho, L. and Peel, M.J. (1994), “Marketing budgeting – hotels”, in Witt, S. and Moutinho, L. (Eds), Tourism Marketing and Management Handbook, 2nd ed., Prentice Hall, Hemel Hempstead.
    • (1994) Tourism Marketing and Management Handbook, 2nd ed
    • Moutinho, L.1    Peel, M.J.2
  • 21
    • 0008850438 scopus 로고
    • Financial success: elusive goal for the hotel trade
    • Norkett, P. (1985), “Financial success: elusive goal for the hotel trade”, Accountancy, Vol. 96, pp. 69-74.
    • (1985) Accountancy , vol.96 , pp. 69-74
    • Norkett, P.1
  • 23
    • 84986120463 scopus 로고
    • Tourist accommodation
    • in Callaghan (Ed.), Centre for Travel & Tourism, Newcastle upon Tyne.
    • Pender, L., Evans, N. and Robinson, M. (1994), “Tourist accommodation”, in Callaghan (Ed.), Travel and Tourism, 2nd ed., Centre for Travel & Tourism, Newcastle upon Tyne.
    • (1994) Travel and Tourism, 2nd ed.
    • Pender, L.1    Evans, N.2    Robinson, M.3
  • 25
    • 84986074339 scopus 로고    scopus 로고
    • Labour to allow Sunday dancing, 15 November
    • (The) Sunday Times (1998), “Labour to allow Sunday dancing”, 15 November, p. 1.
    • (1998) (The) Sunday Times , pp. 1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.