The proximity effect: The role of inter-item distance on reverse-item bias

International Journal of Research in Marketing

Volumn 26, Issue 1, 2009, Pages 2-12

  Weijters, Bert ^a   Geuens, Maggie ^a,b   Schillewaert, Niels ^a  

^a VLERICK BUSINESS SCHOOL   (Belgium)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

Cognition; Regression; Survey research

Indexed keywords

EID: 60549089581     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.09.003     Document Type: Article

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