A prediction model for the purchase probability of anonymous customers to support real time web marketing: A case study

Expert Systems with Applications

Volumn 27, Issue 2, 2004, Pages 245-255

  Suh, Euiho ^a   Lim, Seungjae ^b   Hwang, Hyunseok ^c   Kim, Suyeon ^d  

^a Pohang University of Science and Technology (POSTECH)   (South Korea)

^b LG Electronics Inc   (South Korea)

^c Hallym University   (South Korea)

^d Daegu University   (South Korea)

Author keywords

Anonymous customers; Customer relationship management; Purchase probability; Web marketing

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MARKETING; MATHEMATICAL MODELS; PROBABILITY; REAL TIME SYSTEMS; WORLD WIDE WEB;

ANONYMOUS CUSTOMERS; CUSTOMER RELATION MANAGEMENT (CRM); PURCHASE PROBABILITY; WEB MARKETING;

EXPERT SYSTEMS;

EID: 2942529185     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2004.01.008     Document Type: Article

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