Understanding the salience of cultural dimensions on relationship marketing, it's underpinnings and aftermaths

Cross Cultural Management: An International Journal

Volumn 11, Issue 3, 2004, Pages 70-89

  Oly Ndubisi, Nelson ^a  

^a UNIVERSITI MALAYSIA SABAH   (Malaysia)

Author keywords

Collectivism; Femininity; High uncertainty avoidance; Low power distance; Trust

Indexed keywords

EID: 18844442392     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/13527600410797855     Document Type: Article

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