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Volumn 15, Issue 1, 1998, Pages 95-102

Demarketing products which may pose health risks: An example of the tobacco industry

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; HEALTH BEHAVIOR; HUMAN; LEGAL ASPECT; MASS MEDIUM; POLICY; PSYCHOLOGICAL ASPECT; RISK FACTOR; SAFETY; SMOKING; TOBACCO INDUSTRY; UNITED STATES;

EID: 0031311366     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v15n01_06     Document Type: Article
Times cited : (13)

References (11)
  • 3
    • 85011491159 scopus 로고    scopus 로고
    • Cigarette Labeling Measure Advances
    • July 2
    • Flint, Anthony (1996). “Cigarette Labeling Measure Advances,” Boston Globe, July 2, p. 21.
    • (1996) Boston Globe , pp. 21
    • Flint Anthony1
  • 4
    • 85011483722 scopus 로고    scopus 로고
    • Never Say Die-How Cigarette Companies K.Eep On Winning
    • June 27
    • Jennings, Peter (1996). “Never Say Die-How Cigarette Companies K.eep On Winning,” ABC News, June 27.
    • (1996) ABC News
    • Jennings Peter1
  • 5
    • 1842400480 scopus 로고    scopus 로고
    • A Peace Plan for the Cigarette Wars
    • April 7
    • Klluger, Richard (1996). “A Peace Plan for the Cigarette Wars,” N.Y. Times Magazine, April 7, pp. 28-35.
    • (1996) N.Y. Times Magazine , pp. 28-35
    • Klluger Richard1
  • 6
    • 0039737381 scopus 로고
    • The Use of Economic Reasoning to Increase Satisfaction with Family Decision-Making
    • September
    • Kourilsky, Marilyn and Trudy Murray (1981). “The Use of Economic Reasoning to Increase Satisfaction with Family Decision-Making,” Journal of Consumer Research, September, pp. 183-188.
    • (1981) Journal of Consumer Research , pp. 183-188
    • Kourilsky Marilyn1    Murray, T.2
  • 8
    • 85011454732 scopus 로고
    • Pertinent Research and Impertinent Opinions: Our Contributions to the Cigarette Advertising Policy Debate
    • Volume, Number
    • Pollay, Richard W. (1993). “Pertinent Research and Impertinent Opinions: Our Contributions to the Cigarette Advertising Policy Debate,” Journal of Advertising, Volume XXII, Number 4.
    • (1993) Journal of Advertising , vol.22 , Issue.4
    • Pollay Richard, W.1
  • 9
    • 0030544909 scopus 로고    scopus 로고
    • The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993
    • Volume, April
    • Pollay, Richard W.; S. Siddarth, Michael Siegel, Anne Haddix, Robert K. Merritt, Gary A. Giovino and Michael P. Eriksen (1996).”The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993,” Journal of Marketing, Volume 60, April, pp. 1-16.
    • (1996) Journal of Marketing , vol.60 , pp. 1-16
    • Pollay Richard, W.1    Siddarth, S.2    Siegel, M.3    Haddix, A.4    Merritt, R.K.5    Giovino, G.A.6    Eriksen, M.P.7
  • 10
    • 85011508956 scopus 로고
    • Imperial Tobacco Limitce and RJR-Macdonald Inc. C. Le Procureur General du Canada, Quebec Superior Court, Montreal, p
    • Reid, Leonard N. (1989). “Expert Witness Statement,” Imperial Tobacco Limitce and RJR-Macdonald Inc. C. Le Procureur General du Canada, Quebec Superior Court, Montreal, 10p.
    • (1989) Expert Witness Statement,” , pp. 10
    • Reid Leonard, N.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.