Event sponsorship as a value creating strategy for brands

Journal of Product & Brand Management

Volumn 17, Issue 4, 2008, Pages 212-222

  Papadimitriou, Dimitra ^a   Apostolopoulou, Artemisia ^b  

^a UNIVERSITY OF PATRAS   (Greece)

^b ROBERT MORRIS UNIVERSITY   (United States)

Author keywords

Brand management; Corporate strategy; Olympic Games; Sponsorship

Indexed keywords

EID: 57849159370     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810887563     Document Type: Article

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