Sponsorship

Handbook on the Economics of Sport

Volumn , Issue , 2006, Pages 49-58

  Jeanrenaud, Claude ^a,b  

^a UNIVERSITY OF NEUCHÂTEL   (Switzerland)

^b Institute for Economic and Regional Research   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 57849134094     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204073.00011     Document Type: Chapter

References (18)

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4. Binenbaum, Eran and Ralph C. Bayer (2004), 'The hay and the carrot: a model of corporate sponsoring of academic research', Proceedings of the Australian Conference of Economists, University of Sydney, September.
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6. Dambron, Patrick (1993), Mécénat et sponsoring. La communication+, Paris: Les éditions d'organisation.
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10. Holmes, Stanley (2004), 'The new Nike', Business Week, 20 September, 54-8.
11. Hultman,Magnus and Olof Lindgren (2001), 'Sport sponsorship in Sweden', Bachelor's thesis, Luleå University of Technology, Sweden. International Events Group, www.sponsorship.com.
12. Kinney, Lance and Gregg Bell (2003), 'Do sport sponsorship announcements influence firm stock prices? The Wall Street Journal effect', paper presented at the Association for Education in Journalism and Mass Communication Convention, Kansas City, 29 July-2 August.
13. Madden, Justin (2000), 'Understanding sponsorship in sport and recreation', Business Information Series no. 3, Sport and Recreation Victoria, Australia.
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