Is it a game? Evidence for social influence in the virtual world

Social Influence

Volumn 4, Issue 1, 2009, Pages 18-32

  Eastwick, Paul W ^a   Gardner, Wendi L ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Door in the face; Foot in the door; Race; Social influence; Virtual world

Indexed keywords

EID: 57049149162     PISSN: 15534510     EISSN: 15534529     Source Type: Journal    
DOI: 10.1080/15534510802254087     Document Type: Article

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