Understanding health literacy for strategic health marketing: Health literacy, health disparities, and the digital divide

Health Marketing Quarterly

Volumn 25, Issue 1-2, 2008, Pages 175-203

  Bodie, Graham D ^a   Dutta, Mohan Jyoti ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Digital divide; EHealth; Health literacy; Health orientation; Online health seeking; Prevention orientation

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; CONSUMER HEALTH INFORMATION; EDUCATIONAL STATUS; FINANCIAL MANAGEMENT; HEALTH STATUS; HUMAN; HUMAN COMPUTER INTERACTION; INFORMATION SERVICE; INTERNET; METHODOLOGY; ORGANIZATION AND MANAGEMENT;

COMPUTER LITERACY; CONSUMER HEALTH INFORMATION; EDUCATIONAL STATUS; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH STATUS DISPARITIES; HUMANS; INFORMATION SERVICES; INTERNET; MARKETING OF HEALTH SERVICES;

EID: 56149123834     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802126301     Document Type: Article

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