Risk perception and risk avoidance: The role of cultural identity and personal relevance

International Journal of Research in Marketing

Volumn 25, Issue 4, 2008, Pages 319-326

  Carvalho, Sergio W ^a   Block, Lauren G ^b   Sivaramakrishnan, Subramanian ^a   Manchanda, Rajesh V ^a   Mitakakis, Chrissy ^b  

^a UNIVERSITY OF MANITOBA   (Canada)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55949127371     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.06.005     Document Type: Article

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